Emarsys vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.4 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Salesforce Sales Cloud
Score 8.4 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
EmarsysSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
Per User/Per Month
Professional
$80.00
Per User/Per Month
Enterprise
$165.00
Per User/Per Month
Unlimited
$330.00
Per user/Per month
Offerings
Pricing Offerings
EmarsysSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
EmarsysSalesforce Sales Cloud
Considered Both Products
Emarsys
Chose Emarsys
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
Salesforce Sales Cloud

No answer on this topic

Top Pros
Top Cons
Features
EmarsysSalesforce Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.5
8 Ratings
17% below category average
Salesforce Sales Cloud
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content8.06 Ratings00 Ratings
Ability to test dynamic content4.07 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.07 Ratings00 Ratings
Mobile optimization6.07 Ratings00 Ratings
Email deliverability reporting6.58 Ratings00 Ratings
List management4.58 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
18% below category average
Salesforce Sales Cloud
-
Ratings
Lead nurturing automation6.05 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Salesforce Sales Cloud
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.07 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Salesforce Sales Cloud
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.57 Ratings00 Ratings
Integration with Salesforce.com7.04 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.9
241 Ratings
3% above category average
Customer data management / contact management00 Ratings8.7241 Ratings
Workflow management00 Ratings7.9232 Ratings
Territory management00 Ratings7.5185 Ratings
Opportunity management00 Ratings8.6235 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.7220 Ratings
Contract management00 Ratings7.3192 Ratings
Quote & order management00 Ratings7.6175 Ratings
Interaction tracking00 Ratings7.7206 Ratings
Channel / partner relationship management00 Ratings7.8167 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.6
84 Ratings
1% above category average
Case management00 Ratings7.884 Ratings
Call center management00 Ratings7.566 Ratings
Help desk management00 Ratings7.468 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.9
220 Ratings
5% above category average
Lead management00 Ratings8.1215 Ratings
Email marketing00 Ratings7.7184 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.6
223 Ratings
0% above category average
Task management00 Ratings7.6212 Ratings
Billing and invoicing management00 Ratings7.260 Ratings
Reporting00 Ratings8.0176 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.9
236 Ratings
4% above category average
Forecasting00 Ratings7.5205 Ratings
Pipeline visualization00 Ratings7.9224 Ratings
Customizable reports00 Ratings8.3233 Ratings
Customization
Comparison of Customization features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
8.3
227 Ratings
9% above category average
Custom fields00 Ratings8.3225 Ratings
Custom objects00 Ratings8.3215 Ratings
Scripting environment00 Ratings8.3160 Ratings
API for custom integration00 Ratings8.3188 Ratings
Security
Comparison of Security features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
8.9
229 Ratings
7% above category average
Single sign-on capability00 Ratings9.0196 Ratings
Role-based user permissions00 Ratings8.8202 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.7
144 Ratings
6% above category average
Social data00 Ratings7.8143 Ratings
Social engagement00 Ratings7.7140 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
8.0
196 Ratings
11% above category average
Marketing automation00 Ratings8.0192 Ratings
Compensation management00 Ratings8.0129 Ratings
Platform
Comparison of Platform features of Product A and Product B
Emarsys
-
Ratings
Salesforce Sales Cloud
7.2
208 Ratings
4% below category average
Mobile access00 Ratings7.2208 Ratings
Best Alternatives
EmarsysSalesforce Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmarsysSalesforce Sales Cloud
Likelihood to Recommend
7.3
(11 ratings)
8.6
(373 ratings)
Likelihood to Renew
9.9
(2 ratings)
9.0
(56 ratings)
Usability
-
(0 ratings)
7.6
(120 ratings)
Availability
-
(0 ratings)
9.8
(27 ratings)
Performance
-
(0 ratings)
9.0
(18 ratings)
Support Rating
-
(0 ratings)
5.8
(91 ratings)
In-Person Training
-
(0 ratings)
7.9
(11 ratings)
Online Training
-
(0 ratings)
9.1
(15 ratings)
Implementation Rating
-
(0 ratings)
1.1
(18 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.7
(32 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
User Testimonials
EmarsysSalesforce Sales Cloud
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Salesforce
Sales Cloud is very well suited for the daily leads and opportunity pipeline management as well as user management. Sales process automation are very helpful for repetitive tasks. It integrates well with other platforms. It's easy to customize and report on data. Sales Cloud can be pricey so is only open to larger org's that need complex CRM. User adoption is slow to any new users that have no prior experience.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Salesforce
  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
SAP
No answers on this topic
Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
SAP
No answers on this topic
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
SAP
No answers on this topic
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
SAP
No answers on this topic
Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
SAP
No answers on this topic
Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
SAP
No answers on this topic
Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
SAP
No answers on this topic
Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Salesforce
Salesforce Sales cloud is well integrated with a lot of other marketing and sales technology SAAS products that we use within our business, which is a big part of why I enjoy using it. Compared to NetSuite, it is a lot more user friendly, a modern platform that provides better visual understanding of sales pipeline and contains more useful data across the customer journey.
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Contract Terms and Pricing Model
SAP
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
SAP
No answers on this topic
Salesforce
It has helped us reach out to customers in a timely manner and thus build good relationships. We can easily set up marketing emails for existing clients or prospects and reach a larger customer base per our requirements. There is no error in contract generation or the customer life cycle process as everything is automated and can be integrated easily with other third-party applications.
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Professional Services
SAP
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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Salesforce
  • All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together.
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ScreenShots

Salesforce Sales Cloud Screenshots

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