Faraday

Users have found Faraday to be a valuable tool for improving their Facebook and Google performance. By leveraging custom audiences, they have been able to target their advertising efforts more effectively. Faraday has provided users with the ability to build interest-based audiences, especially as other ad platforms have started to limit this capability. With Faraday, users have been able to fully understand and utilize their data, allowing them to identify their niche markets more easily.

However, some users have reported disappointment when Faraday's custom audiences did not outperform their business-as-usual performance. They were hoping to find new audiences and build additional segments using reliable models and enrichment data, but Faraday's segmentation performed worse than non-Faraday segmentation in some cases. This has led to frustration and the perception that Faraday was a waste of time, money, and effort.

Despite these challenges, other users have found success with Faraday by leveraging its capabilities to fully analyze and utilize their data. They have used Faraday's features to better understand their customers, create targeted campaigns, and optimize their advertising efforts. For these users, Faraday has proven to be a valuable asset in their marketing strategies.

Overall, while some users have experienced disappointment with Faraday's performance in comparison to their business-as-usual practices, others have found it to be a powerful tool for audience targeting and data analysis. The key use cases for Faraday include optimizing Facebook and Google performance through custom audiences, building interest-based audiences when other platforms limit this capability, and fully utilizing data to identify niche markets.