Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Google Ads are from Small Businesses (1-50 employees).
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February 25, 2015
Why AdWords Makes Sense For Your Business
Score 9 out of 10
Vetted Review
Verified User
We use Google AdWords to help steer related web searches to our website. This allows us to make sure that prospective clients who are searching for related terms, or even for our brand name, see us at the top of their search results and are more likely to follow that link to our website. We also use it to track lead form conversions so that we can tell what percentage of our lead form submissions are a result of Google AdWords click-throughs.
- Ad Groups - This allows us a to get more granular with our data. In a single campaign we can add as many ad groups as we like which allows us to keep tightly-knit groupings of keywords. This helps facilitate a much easier understanding of which keywords are popular, unpopular, and which ads are not working with popular keywords.
- Negative Keywords - The most effective way to reduce spending, in my opinion, is through proper use of negative keywords. Identifying keywords that are popular in the context of other terms you are bidding for, but that don't make any sense for your campaign, is crucial for filtering out searches and potential paid clicks that bear no relevance to your offerings.
- Regional Targeting - An operation that has product offerings that vary by location can benefit greatly from the geo-targeted campaign settings AdWords offers. This way, our ads are only part of the bidding process in the regions that they should be. Regional targeting helps us to reduce our overall spend as well as providing a better, more relevant experience to the end-user.
- AdWords is, admittedly, an intimidating beast at first glance. Though most marketers will not be scared away by it, the overall user experience would greatly benefit from an overhaul of the help system and simpler explanations for each tab on the site.
- If you have multiple campaigns with multiple ad groups in each campaign then the actual maintenance of your account can become cumbersome quite quickly. Anyone who has ever started out with an ad group filled with too many keywords knows the pain in extracting related keywords and copying them to their own new ad groups. Google could improve the account maintenance experience by providing easier tools for marketers to move around keywords and ad copy. For example, when a marketer is dealing with A/B split testing in ad groups -- where is the option to copy both ads to a new ad group without rekeying at least one? This creates tedious work and could be as simple as dragging and dropping keywords from one ad group into another.
- Google's notification center tends to aggressively suggest keyword additions. While some of these may make sense, their pitch of 'getting your ad in front of more people' sounds too good to be true and sometimes is. As savvy AdWords marketers we know that negative keywords help us stay out of the bidding process when it doesn't make sense for us. Including every keyword that the Google algorithms suggest can lead to an increased spend with no positive impact on your investment and requires a healthy dose of skepticism.
- Increased traffic to our website
- Responsible for approximately 45% of total lead form submissions
- Creates brand awareness by giving our ads visibility on searches that don't result in clicks; and no click means no cost to the business
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Marketing and Sales. AdWords is a tool used in our institution solely for the purpose of driving leads. Our account is managed by one individual in the organization and is checked on a daily basis.
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Supporting AdWords requires marketers who aren't afraid to take some time to learn a new skill. Pay-per-click advertising is a new paradigm that requires learning about the bidding process, how your budgets will work, and there is also some new language that requires digestion. Once past the initial learning curve, however, AdWords quickly becomes easy to see. The "big picture" forms after a minimal amount of use and marketers are then able to bring up very useful information with only a few mouse clicks.
- Driving leads
- It really is all about driving leads.
- Implemented in-house