Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Score 8.4 out of 10
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Editions & Modules
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Google Analytics 360
Premium Consulting/Integration Services
Entry-level Setup Fee
No setup fee
No setup fee
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Considered Both Products
Chose Google Ads
Against Bing, Adwords is the better platform, because many more users search on google instead of bing. This means the reach is quite restricted to Bing. As a whole, AdWords gives much better experience and support than Bing. Google Analytics is an additional tool to AdWords, …
We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the …
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to …
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and …
Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get …
It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used …
Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search …
Bing is very similar (to the degree that you can essentially import and export campaigns between AdWords and Bing). Generally though, it gets less volume overall, and we've found the quality of leads that we do get from Bing to generally be more inconsistent than what we see …
I purchase a lot of Facebook advertising and continuously wish Facebook would study the Google system for training on AdWords. If you take the time, AdWords offers incredible support and tools to help anyone be successful.
AdWords has the best ad management system in the marketplace, way more advanced and powerful features.
Chose Google Ads
The amount of users is bigger in Google AdWords.
Chose Google Analytics
Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are …
I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile …
Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we …
I haven't really used other competitors of Google Analytics because most of my clients are not heavily eCommerce based. Most of our clients host things like blogs or product information within their website, and are curious to see what level of viewership they're getting, or …
I chose Google Analytics because, without the Premium version, it is affordable and easy to use for basic ad tracking. It is a great way to see who is viewing our ads, which is a big part of my job. I am able to really collect all the data we need in order to better target our …
Google Analytics, hands-down, provides a greater scope and higher-level of data availability ACROSS multiple platforms. Not only does Google Analytics natively allow for a vast array of data collection, analysis, reporting, and visualization opportunities, but it also affords …
Both are great, just different. Most clients believe Google is the golden standard due to the strong presence of Google's brand everywhere, but Adobe seems to have stronger, drill down tracking at the expense of a harder to use interface.
Mixpanel and Kissmetrics are good systems, and for the most part they can do the same thing that GA does, but they are more basic. If an average person, if you don't have a desire for deep data, I think these two platforms are better choices.
Google Analytics provides a more comprehensive set of data when it comes to website analytics and it is free. While Alexa will cost you an amount to view the full data it provides, it still simply does not provide the necessary data you need to analyze and customize your …
We also use Pardot to monitor traffic to our site. Google Analytics gives you a lot more data. Pardot is more focused on once the traffic to our site identifies themselves (by filling out a form) and how they engage with us after that (email opens, website views, etc.).
Smaller analytics packages can be very useful, even if you're fluent in GA. I love Gaug.es. It's real-time and can give me a 50,000 ft view of all of my clients at a glance. If you need to know what's happening in real-time (and often you do) GA is okay, but I find other tools …
Google Analytics allows you to measure the online traffic to your website and helps in making further improvements in your advertising campaign. Google Analytics can be the best choice for marketers, as it is completely free and works well for small companies with small …
We have used Omniture and WebTrends. WebTrends is an outdated analytics tool. Omniture, while robust is just not as customizable. Basically, if you have no intention or no need to do customization and you just want out-of-the-box reporting and not willing to spend the time in …
I find Google Analytics to be very comparable from a reporting/data analysis standpoint. I find the Adobe Analytics and complimentary packages to provide a much more robust set of tools that meets additional business needs.
Chose Google Analytics
The cost-free aspect of GA is undeniably a key feature for organisations which don't require the level of customisation offered by the paid-for solutions. An organisation which opts for GA won't need any paid solutions to fill in gaps.