A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
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Unavailable
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(231)Attribute Ratings
Reviews
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October 06, 2015
A great, free, low-risk tool to test and deploy tags faster
With more than a dozen third party vendor and analytics tags, and a slow development release cycle, our website needed a way for business/marketing users to more rapidly test and deploy new tags and changes to existing tags. Although setting up a data layer on our current platform proved challenging at times, the benefits to the marketing team were well worth the effort. Google Tag Manager allowed them to get data faster, iterate quickly and ultimately make actionable decisions within days instead of weeks. There are paid services that offer the same, however, this free service allows decision makers a low-risk, easy-in, feature rich solution to tag management.
- Easy to use interface that our marketing users were able to quickly pick up on.
- Tag debugging system allows for a great way to test tags before they are published.
- Versioning and publishing system allows easy rollback and version tracking for your tags.
- Depending on the integration, sometimes the rule, tag and macro lists can become so long that they seem unwieldy. This can slow down the marketing user. A method of better organizing these lists could prove helpful.
87.5%
8.8
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9.6
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100%
10.0
- Quicker actionable decision-making based on analytics data because of increased efficiency of marketing and IT team relationship.
- Less downtime of the website due to performance issued caused by third party vendor tags. If a tag is causing a problem to the functionality of the site, just turn it off and publish.
I've had very good experiences with Tealium. They have a similar technology model to Google Tag Manager and a great interface. However, where Tealium shines is in its assistance to your data layer strategy, audits and fast, friendly support. Of course, you can also get this same dedicated support for Google Tag Manager if you subscribe to Google Analytics Premium.
- Implemented in-house
Yes
We followed suggestions from Google and came up with a data layer strategy. Then followed development, testing, bug fixing, staged testing, and finally deployment. After deployment, we watched our commonly used reports for a few weeks to make sure everything was working correctly.
Since launching Google Tag Manager, our IT team experienced a great increase in capacity and became more of a supporting role than an implementation role. The marketing team did take on additional work and required some training/self-teaching. Overall, it removed a cumbersome process between the departments and allowed us both to focus on actionable items.
- When an error only seen in our production environment crippled part of a marketing program, some expectations were not communicated effectively to one of our marketing persons. It was an easy fix but given the political atmosphere at the time, a little better communication could have helped tremendously to make the transition smoother.
- It was sometimes difficult to pull the proper fields out of our e-commerce system during implementation of the data layer.
Google Tag Manager is the preferred method of deployment for Google Analytics/Universal Analytics. It natively supports Google Analytics and a number of 3rd party tags, and for special cases, there's always the custom HTML tag feature. It offers a flexible mechanism to manage triggers to fire tags based on simple or complex rules, as well as a powerful macro/variable approach to offer flexible leveraging of various data attributes.
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
- Solution of choice to deploy Google Analytics, DoubleClick and other Google-specific tags
- Flexible platform to handle all cases of tags/data collection needs
- Great documentation and strong user community
- Extremely performant
- The user interface could be improved
- Support for A/B or multivariate tests, which often require synchronous tags, are not supported
- Complex collaboration/approval workflows are not supported
65%
6.5
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4.0
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60%
6.0
- General to all Tag Management Systems, GTM generally coincide with an increased awareness and accountability of data quality and governance
- Greater agility in managing the tags deployment life-cycle leads to reduced operational costs and greater data quality
- Deploying GTM (or any TMS) implicitly requires a re-tagging of the entire site
- TagMan,Adobe Tag Manager,Ensighten,Tealium Tag Management Suite,Qubit Opentag
Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data ownership, vendor independence, faster processing, datawarehousing of all data tags, etc. However, in many cases, those can be debunked, are not mature, or not applicable to most client scenarios.
Typically marketing, but the reality is despite making it easier, sophisticated implementations requires a fair amount of web development/javascript/tagging knowledge - and this is true regardless of the Tag Management System being used.
Intimate knowledge of the website/app being tracked, thorough understanding of the business goals. For more advanced implementation, most likely, you will need to have a good knowledge of things like HTML DOM, JavaScript, element attributes/classes/id, and regular expressions.
- Advanced implementation using enhanced ecommerce for a media website.
- Sophisticated implementation on a website developed with the Angular.js framework.
- Use of enhanced ecommerce to track a "build & price"-type of website.
- Implemented in-house