Great for B2B companies implementing ABM
March 18, 2020

Great for B2B companies implementing ABM

Ayla Peacock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Leadfeeder

We use Leadfeeder to support lead generation and an account-based marketing strategy. My company uses the tool to identify prospects who have been on our site. We review their paths through the website, then source emails and send personal outreach based on our perception of their needs. Our goal is to set up a call with the prospect.

Pros

  • Account based marketing
  • IP lookup
  • Simple UI
  • Team management

Cons

  • Track usage by team members
  • Team collaboration
  • Time range filter is funky, sometimes confusing
  • Better outreach
  • Identifying the best targets
  • Optimizing sales team time
  • Empowering sales team with better info
I used SharpSpring's reverse IP looking up for a while. Leadfeeder is far superior. It tracks and shows site visits by multiple people within an organization and rarely shows service provider names. We usually get the real companies.
Leadfeeder is great for enterprise-level, B2B companies who have a sales team equipped to make use of the tool. When sales teams are lean or too busy, the utility is forgotten. Leadfeeder is also especially useful for companies implementing ABM.

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