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Worth Considering for Paid Search
November 18, 2019

Worth Considering for Paid Search

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We use Bing Ads for paid search results via the Bing Search Engine. Similar to paid ads on Google Ads, we use Bing Ads to make sure our content is top of mind for those searching for keywords that relate to the products and services we offer.
  • Easy to set up ad campaigns - overall it is easy to create campaigns on the Bing Ads platform.
  • Analytics - Bing Ads sends proactive reports that make it easy to identify opportunities to improve.
  • Excellent value - Bing Ads search offers a lower price-point on specific keywords compared to other search platforms.
  • Low volume - for our industry, Bing Ads has a lower monthly search volume compared to other search engines.
  • Not as flexible - in certain instances, the tool is not as flexible, such as with ad extensions.
  • Bing Ads has helped to drive more relevant traffic to our site.
  • By investing in Bing Ads, we have been able to top the results via the paid portion of Bing search results.
  • Bing Ads has also helped us to extend our reach and drive additional traffic to our website
Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other.
Bing Ads support is beneficial. You can search easily for tips, or if you need additional support, they are easy to get in touch with someone.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

I think Bing Ads are well-suited if you find that you have organic traffic coming from Bing search. This may mean that it is particularly prudent to also put paid ads on the platform as well. If you don't have much traffic from Bing, you should look at the search engines that are driving traffic and focus on ads there instead.