<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
471 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
117 Ratings

Google Analytics 360 (formerly Google Analytics Premium)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
471 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Parse.ly

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Attribute Ratings

  • Google Analytics 360 (formerly Google Analytics Premium) is rated higher in 2 areas: Likelihood to Renew, Support Rating
  • Parse.ly is rated higher in 1 area: Likelihood to Recommend
  • Google Analytics 360 (formerly Google Analytics Premium) and Parse.ly are tied in 1 area: Usability

Likelihood to Recommend

8.5

Google Analytics 360 (formerly Google Analytics Premium)

85%
58 Ratings
9.0

Parse.ly

90%
76 Ratings

Likelihood to Renew

10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
11 Ratings
8.8

Parse.ly

88%
24 Ratings

Usability

9.0

Google Analytics 360 (formerly Google Analytics Premium)

90%
5 Ratings
9.0

Parse.ly

90%
27 Ratings

Performance

10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
2 Ratings

Parse.ly

N/A
0 Ratings

Support Rating

8.8

Google Analytics 360 (formerly Google Analytics Premium)

88%
46 Ratings
8.6

Parse.ly

86%
59 Ratings

In-Person Training

9.0

Google Analytics 360 (formerly Google Analytics Premium)

90%
1 Rating

Parse.ly

N/A
0 Ratings

Online Training

7.0

Google Analytics 360 (formerly Google Analytics Premium)

70%
1 Rating

Parse.ly

N/A
0 Ratings

Implementation Rating

10.0

Google Analytics 360 (formerly Google Analytics Premium)

100%
5 Ratings

Parse.ly

N/A
0 Ratings

Likelihood to Recommend

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 [(formerly Google Analytics Premium)] holds good position in our company to generates reports based on analytics and data. this is very useful to review and take decision based on that. Cost wise this is on higher side but its reports are accurate and stand as a strong foundation for any matter. it has access to raw data which helps to go back to root for comparison.
Anonymous | TrustRadius Reviewer

Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
Anonymous | TrustRadius Reviewer

Pros

Google Analytics 360 (formerly Google Analytics Premium)

  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Sergey Gorbanenko | TrustRadius Reviewer

Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
Anonymous | TrustRadius Reviewer

Cons

Google Analytics 360 (formerly Google Analytics Premium)

  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
Anonymous | TrustRadius Reviewer

Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
Andrew Capps | TrustRadius Reviewer

Pricing Details

Google Analytics 360 (formerly Google Analytics Premium)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$0 Up to 1 Billion hits/month

Google Analytics 360 (formerly Google Analytics Premium) Editions & Modules

Edition
Google Analytics Premium$150,0001
Google AnalyticsFree
  1. Up to 1 Billion hits/month
  2. none
Additional Pricing Details

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$499 per month

Parse.ly Editions & Modules

Additional Pricing Details

Likelihood to Renew

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 10.0
Based on 11 answers
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Anonymous | TrustRadius Reviewer

Parse.ly

Parse.ly 8.8
Based on 24 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Alice Marshall | TrustRadius Reviewer

Usability

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.0
Based on 5 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti | TrustRadius Reviewer

Parse.ly

Parse.ly 9.0
Based on 27 answers
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles | TrustRadius Reviewer

Support Rating

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.8
Based on 46 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer

Parse.ly

Parse.ly 8.6
Based on 59 answers
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Anonymous | TrustRadius Reviewer

Online Training

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Implementation Rating

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 10.0
Based on 5 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Analytics 360 (formerly Google Analytics Premium)

When compared to Adobe Analytics, I would rate Google Analytics 360 higher. Because it offers ease of tagging, unlimited segmentation of user and session data as well as integration with more advanced tools such as sugarCRM and Salesforce Marketing Clouds. So, our analysts are not limited by number of segments, queried data volume or missing transactional or campaign metrics. And, are able to create complete funnel reports from start to end of customer journey. Example: email, social or search click to landing on publicly facing .com site to login to ecommerce platform to buying a product. Once the analyst provides full customer journey analysis, marketing team can optimize it to reduce abandons.
Anonymous | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Google Analytics 360 (formerly Google Analytics Premium)

  • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
  • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
  • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
Anthony Burke | TrustRadius Reviewer

Parse.ly

  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison