Item: SpyFu
Rating: 9
Author: Jake Hundley

Use Cases and Deployment Scope

We use Spyfu to see what kind of competition our clients are facing and for what keywords their competition is targeting. It's also a good measure to see what our client's viability is with their given budget before we launch their campaign. We'll primarily use it to assess keyword rankings before we have enough data in Google Search Console.

Pros and Cons

Free feature
Accurate data

Paid portion may seem a bit steep.
Free version is very limited with what you're able to see.

Return on Investment

It's given us a more professional appearance when on-boarding and selling new clients.

Alternatives Considered

RavenTools, SEMRush and BrightLocal

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.

Support Rating

I haven't needed to use SpyFu's customer support yet. Everything seems to work as intended. Or at least what I need it to do for our company.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Other Software Used

RavenTools, BrightLocal, HubSpot CRM, AWeber, SEMRush, Google Ads (formerly AdWords), Google Analytics, Google Tag Manager, Google Search Console, Bing Ads, Bing Webmaster Tools, Canva, Buffer, Hootsuite, Mailchimp, WordPress, Yoast Wordpress SEO Plugins

Likelihood to Recommend

SpyFu has worked extremely well for us when we assess a prospect's market competition to see how competitive we need to be as a marketing agency, as well as what we should expect when launching ad campaigns as far as impression share goes. The data we're able to pull to show prospect's the climate of their market really impresses them. Once we have acquired that client, we focus less on what the competition is doing and more on how we can better optimize the keywords we're aiming for. In this instance, SpyFu isn't as applicable to us since we use another SEO/PPC tool for existing clients.

The Best Competitor Research Tool Out There

Overall Satisfaction with SpyFu