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Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in …
Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(160)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
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Reviews
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March 20, 2020
What Twitter Ads has done for me
Score 6 out of 10
Vetted Review
Verified User
Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for Twitter approval and then it will be an official ad. It expands our reach for customers on twitter to find our target market. It helps in our overall marketing strategy for social media.
- Helps set daily budgets.
- Narrows down target market.
- Helps boost our retweets.
- Targets to random people at times.
- They come off as any other tweet.
- They're not noticeable enough.
- We have gotten some likes.
- Not so many followers.
- Our business hasn't gone up.
More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no matter what.
4
Members of my social media team.
1
You have to be able to describe things well about the company.
- To advertise our products.
- To get more people to see what we offer.
- Get more followers.
- We have promoted our hashtags as well.
- We promote our profile.
- We promote our products.
- For promotions.
- For our products to be implemented in people's feed.
August 10, 2018
Cost Effective Way to Reach and Grow Follower Base
We use Twitter Ads mainly for clients who need to grow Twitter influence, number followers and general reach.
- It's a cost effective way to reach a targeted demographic
- Twitter ads usually work well with specific campaigns and driving website clicks
- It's a good way to stay on top of followers minds as well as growing following
- Improving reach works relatively well but even more ways to target demographic would be welcomed
- Twitter Ads help clients grow following and stay relevant with their fans
- It's a fairly cost effective way to keep Twitter a relevant platform for clients
Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective.
2
1