250ok from Validity Reviews

7 Ratings
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Score 7.6 out of 100

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Reviews (1-4 of 4)

Joe Hallissey | TrustRadius Reviewer
June 14, 2019

250ok an up and coming product to help get your emails into the inbox and out of spam

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Read Joe Hallissey's full review
Kevin Scally | TrustRadius Reviewer
January 08, 2019

Visibility into the inbox - at last!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides a seed list so you can weight the ISPs that are important to you
  • Provides visual reporting so you can see how your email program is performing overall
  • Support with knowledgeable team members
  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Read Kevin Scally's full review
Anonymous | TrustRadius Reviewer
January 11, 2019

A must have tool for every email marketer, digital agency, and whoever sends bulk emails

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
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250ok from Validity Scorecard Summary

About 250ok from Validity

250ok, acquired by Validity in 2020, offers what is provided by the vendor as a complete email deliverability solution, including tools for deliverability analytics, design, DMARC, engagement, and support by email experts.
Categories:  Email Deliverability


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

250ok from Validity Technical Details

Operating Systems: Unspecified
Mobile Application:No