Item: Adobe Campaign
Rating: 10
Author: Lisa Carter

Use Cases and Deployment Scope

It is an application that is perfect to have a marketing [tool], [that] [controls] and [manages] advertising campaigns to generate redirects in our favor. It has helped us to make important decisions before any new market scenario or opportunity. It is a little difficult to use completely at the beginning, but it is very effective in its functions.

Pros and Cons

What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.

We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
On the other hand, the application does not allow us to multitask, your platform becomes very slow.
Also, it is a bit complicated to adapt to using the application completely.

Return on Investment

Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.

Alternatives Considered

[N/A]

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Asana, Slack, RFPIO

Usability

The usability is incredible; we have a great scalability with marketing tools, communication, CRM sites, and we can automate almost immediately with all these tools.

Support Rating

The customer service is quite fast. [Since] we have been using Adobe Campaign, we have only had a couple of errors when we tried to set it up for the first time and in no more than 24 hours, they were able to solve it remotely and efficiently.

Likelihood to Recommend

We recommend Adobe Campaign as it is suitable for advertising and marketing our product, or service to get more demand and customers. It is an excellent alternative to analyze those customers and perform actions that make them feel that we are perfect to fulfill their needs.

Adobe Campaign: Allows Us to Control Ad Management and Digital Marketing at all Times

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign