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EZ- Texting should be an easy decision... YES!
May 18, 2021

EZ- Texting should be an easy decision... YES!

Joe White | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with EZ Texting

We use EZ Texting to connect Black voters with the information and issues that are more important to them. We broadcast to our subscribers across our 12 states to provide state-unique messaging to promote civic engagement and organization. It helps us meet our people where they are in the real world, which is usually on their cellphones.
  • Reports and analytics because they are clear and actionable.
  • Easy to use interface that is easy to navigate.
  • Mobile app needs to operate more like the website in terms of functionality.
  • Text flow responses should be easier to navigate for brands who want to respond.
  • More subscribers.
  • More engaged subscribers.
I was able to use the platform on the first day of being introduced, but it took me about a month before I understood all of the ins and outs of the tool. Perhaps explainer videos are online somewhere, but I relied on merely visiting my portal.
10/10. It's literally one of the easiest programs to use for just about any level of technological prowess. It's straightforward and easy to use. It's very intuitive. I was able to figure how to navigate it from login. I had new subscribers rolling in no time. Very good. From a computer or tablet is where it's easiest to use.
It can be sometimes difficult to reach customer service when you have a rapid or urgent need, but when you do they are super friendly and beyond helpful.
I send picture messages and some carriers will only transmit the message and no picture, which is fine, but I pay the photo whether the end-user gets the photo or not. Other than that, pictures have been proven to increase engagement in text messaging. I've used pictures in a hundreds of carefully crafted messaging campaigns.
It's a convenient way to get folks signed up and opted in to receive communications from Black Voters Matter. Keywords also help us to let people engage with empowering language that inspires them to continue the quest to build love power in their communities. Keywords are one of the best organizational tools for keeping the data you're collecting segmented appropriately.
EZ Texting is very different. It provides broadcast text messaging while the others provide P2P text flows. They could all learn from each other.
In terms of broadcast texting, in my view it's the gold standard went it comes to functionality, practicality, and usability. This is appropriate for nearly every sector of business, government, non-profit, and education. Broadcast text in the non-profit world is good to keep people updated, but because it doesn't have similar texting flows like P2P platforms, it makes having impactful conversations more tedious.