helpful but frustrating
Updated March 13, 2023

helpful but frustrating

Elizabeth Goydich | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

Our organization uses 6sense to leverage in-market accounts that are in decision and purchase based on their search keywords. We also use 6sense to build out existing accounts and find new contacts.
  • Ability to find in-market accounts
  • Build out accounts with decision makers
  • Finding contacts that have viewed or searched particular keywords or items on our website
  • Often, the contacts that I acquire are no longer at the organization. As a user, I end up having to leverage our other tools (i.e., LinkedIn Sales Nav) to verify current employment status before reaching out.
  • Often, hot accounts (6QAs) are triggered as 6QA status when they click on newsletters or marketing emails. This may be how we are set up within our organization but we need help prioritizing true "in-market accounts" vs just accounts who have clicked on our marketing emails.
  • There needs to be a better way of prioritizing accounts within 6sense. Also, the "recommended actions" tab often does not load within my SFDC.
  • Some ROI seen but we have not had many conversion rates from 6sense thus far
  • Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
  • Overall, being able to get across more accounts.
As previously stated, contacts are often not accurate. Data accuracy needs to improve.
Overall, I think we need a better way of seeing true "in-market" accounts vs. those that are just clicking on marketing emails in our organization.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

No

As previously stated, 6sense is a helpful tool at revealing "in-market accounts" that our Sales team may not have previously engaged with. However, there is definitely some room for improvement in that often contacts that are purchased are not actually working at that organization anymore. The industry that we are in has a lot of turnovers and as a result, I think 6sense could have better and more updated data accuracy here.