Overall Satisfaction with Act-On
As a small life science instrument company, we have a very targeted customer base, so ad-words and social aren't very effective. The ability to plan, implement and track content marketing is our primary approach, and Act-On gives me excellent visibility of the results in real-time. We have more than quadrupled our lead database and can prioritize who our internal sales team and distributors follow-up with based on a ranking of their Act-On Activity score in our CRM.
- Easy to implement and use, especially for small marketing teams
- Effective integration with SFDC allows dispersed sales teams to access Act-On information within the CRM
- Outstanding technical support -- awesome people!
- Cost-effective pricing
- Initially, I'd say that the analytics could be more powerful, but the expected release of a new version with funnel reporting should go a long way towards addressing this.
- Increased our lead database by more than 5X
- Allowed ranking of leads and prioritization of sales efforts
- Implementation of progressive profiling provides sales teams with better understanding of customer needs before contacting them
- Enables clear insight into which marketing initiative are the most effective
- Dashboard views make monthly, quarterly and annual updates to the CEO and Board of Directors higher impact and less time-consuming