Why I Love Act-On
November 19, 2015
Why I Love Act-On
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-On is used in our sales and marketing department to increase our sales lead pipeline. Our company used to drive sales based on mostly referrals, but by using Act-On we've increased our pipeline 80%, gaining beachhead customers across the US so we can grow our business and our company's revenue.
- The management of all our marketing contacts and how you can segment them to email different populations.
- Being able to post something across all our social media sites just by creating the marketing piece inside of Act-On.
- Creating emails and being able to do some design work, when I'm not a graphic designer!
- Receiving a simplified marketing qualified leads reporting is an issue we are currently experiencing, but the team at Act-On is working hard to meet our needs.
- Learning how to build drip campaigns seems overwhelming to me, but I'm sure if I practice it a couple times it would get easier.
- Having to purchase WebEx Event Center in order to connect with Act-On for webinars and webinar marketing materials.
- By using Act-On, we've grown our sales pipeline 80% in the last 6 months.
- We've gained accounts nationwide, where previously most of our customers were near our headquarters in Minnesota.
- We've been able to market to prospects and [at] conferences we exhibit at pre and post show.
I've evaluated a handful of other companies and I found Act-On to be the easiest to use as well as priced fairly. Other companies will price based on how many contacts you have in your database and Act-On prices on thresholds of how many contacts you send emails to that month.