TrustRadius
My search for an autoresponder is over
https://www.trustradius.com/email-marketingActiveCampaignUnspecified8.693101
Eric Mulford profile photo
October 09, 2019

My search for an autoresponder is over

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Our business is to handle email automation solutions for clients. We can offer more services to our client because we use ActiveCampaign then we ever could with any other product on the market. ActiveCampaign provides the 3 things that our clients are looking for in an automation package. CRM, Automation and Segmentation. Any service can send emails, but AC take this service to a whole new level. The full stack capabilities of AC allow for an unlimited expansion of services. AC does what they do better than anyone and they integrate with the top platforms to do the rest. I have tried using others in the past. Nobody does a better job of delivering quality support and services than ActiveCampaign.
  • Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
  • Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
  • Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
  • Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
  • Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.
  • I would like to be able to sort contact based upon some fields or scores.
  • I would like to have a score report.
  • I would like to see the forms features more robust.
  • ActiveCampaign has been the best investment we have made. We get better clients. But the added bonus is the commitment to training, development, and education.
ActiveCampaign offers more features, simplicity of use, the ability to segment, the ability to automate, and the CRM is all either non-existent or inferior to AC>
The full stack approach does a great job of filling in the blanks.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Dashboards
7
Standard reports
7
Custom reports
8