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Does everything I need to do with great customer support
Updated June 10, 2020

Does everything I need to do with great customer support

Justin Blackman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

I use it to mail and manage my email list of ~1,000 people.

There's a trigger-based welcome series, plus semi-regular broadcast emails based. I'm a one-man show and it handles everything for me.
  • Tagging.
  • Segmenting.
  • Welcome series.
  • Triggers.
  • Automations.
  • Reporting.
  • Templates and content blocks take a little getting used to.
  • Dashboard design.
  • Mobile app would be great. Viewing the dashboard on a phone isn't a good experience.
  • Automations and reporting helped me test and improve open rates.
  • Templates make creating new emails a snap.
  • Tagging helped me track interested subscribers for future sales.
ConvertKit - I found CK to be much more limited and I hAtEd the text editor. Also, all their videos featured millennials with big hats and beards. I never saw myself anywhere. AC had much better customer service, even though the price was high.

Mailchimp was great to start with and still has the best text editor around - but once you move to a paid version, it's worth moving on.
I love all the functions of AC even though I don't use them to their full advantage. The automations make emailing and tagging on auto-pilot a snap. And I love that they count users by address, not by list. That's a big cost-saver when it comes to upgrades.

The templates are designed for image-heavy content and I primarily use text only. Took some getting used to, but it's fine now.

ActiveCampaign Feature Ratings

9.3
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
9.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.0
API
9
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating ActiveCampaign and Competitors

Yes - Mailchimp was fine for starting, but when it came to upgrade to a paid version, other more advanced options seemed obvious.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
AC wasn't the cheapest, but I loved the automations. The price is comparable with ConvertKit, but with CK, you don't upgrade levels until 2,500 subscribers. AC bumps up at 1,000. It gets more expensive faster, but I think it's worth it.
Everything went smoothly. I'm happy with the research and decision I made.