Great B2b Email Marketing Platform
March 17, 2021

Great B2b Email Marketing Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am using it for my business first and then helping to implement ActiveCampaign for my client's email marketing. It is being used for broadcast emails, automated drips, and weekly reminder emails.
  • Easy To Use Interface
  • GREAT Email Creation Platform
  • Quality Reporting
  • Successful Email Drip Campaigns
  • Could use Better Integration into my CRM (Nimble)
  • Pop-Up (creation) Should be more customizable
  • Better Email Open Rates
  • Easier Segmenting and Targeting
  • MUCH BETTER Email Click Through Rates!
The integration between WP Forms and Active Campaign is a major factor to my choosing this platform. We use that to create targeted Drip campaigns.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If companies need more advanced features, it does provide a quality suite. It is more expensive than other, less complete options so you need to be utilizing the advanced options to make it worth the monthly or annual cost.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
6
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
6
API
5
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated