Best E-Mail Marketing Software
July 13, 2021

Best E-Mail Marketing Software

Nadine Burton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for all our E-mail automation, especially for Webinar automation. After a customer has watched our webinar we send them different emails depending on what actions they have taken. We also use it for all our current customers to make sure they feel supported while they are in our paid course. All our weekly Newsletters are sent out by ActiveCampaing as well. This is our all-in-tool for contacting our customers or potential customers.
  • Automations are easy to set-up and change
  • Contacts can be easily grouped in different segments and lists
  • Very good and detailed reporting options
  • The detailed automation reporting can not be tracked by day or weeks the last month
  • More sales thanks to automations
  • More time back in my business
ActiveCampaign to me is the most user-friendly system with the best options to automate processes. We have tried several different systems but they were either confusing or simply didn't have the automation and workflows we needed. Plus I never experienced such great customer support anywhere else even the onboarding process was supported and there was always someone there to follow up with us.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect for any business. Whether you first start with email marketing or are in a scaling phase - ActiveCampaign can do everything for you. I also love their customer support whenever I needed support with my automation I was able to get help even had phone calls with the staff which to me is invaluable.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
8
Custom reports
Not Rated
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated