ActiveCampaign is great if you build email funnels
September 06, 2021

ActiveCampaign is great if you build email funnels

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is by far the most comprehensive and funnel focused emailing system I've used and I've tried several before. It has very thorough automation when it comes to funnel setup. One setback is that it usually requires you to log back in each time which can be a time waster, but I guess that also adds to the security aspect.
  • Automation
  • Contact Scoring
  • Email Scheduling
  • Login Page requires you to input information each time
  • Funnel Copying - it often results in error
  • Pricing - it is more pricy compared to competitors
  • The emails and tags don't always work
ConvertKit is great if you want to also build landing pages. But funnel wise, ActiveCampaign is more professional.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a good choice if you have a large email list and a need for a comprehensive email automation system.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated