ActiveCampaign solved our email issues
September 08, 2021

ActiveCampaign solved our email issues

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We were trying to do mass mailings internally but we simply grew our customer base so much we no longer could handle it. ActiveCampaign has stepped in and automated so many thing than we ever dreamed of. Our coupons go out automatically now to new customers; our weekly promotional emails are now much easier to create and send, and we get analytics on top of that. We never had that before.
  • Automates birthday coupons
  • Automates new customer coupons
  • Keeps track of unsubscribes, bounced, and other
  • It is very expensive.
  • Our ROI is still lacking, but we are building on that.
It did not have near the flexibility as ActiveCampaign

Do you think ActiveCampaign delivers good value for the price?

No

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I can see it in retail, as that's where I am. I think any company who wants to track their customer base and keeping its customers informed about the business.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
8
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated