Great automation & customer service
September 10, 2021

Great automation & customer service

Alex Thompson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We're using ActiveCampaign for automation emails to send lead magnets and follow-up email campaigns. Also using it to send newsletters out. It addresses problems of manually sending emails and also filtering out bad prospects that waste your time. I'm the only person who uses it at the moment but would teach others to use it too.
  • Automation
  • Customer service
  • Easy to use
  • Bit slow sometimes
  • Calls from your reps to find out how I'm doing are nice but not needed
  • Do you integrate with e-commerce software like Drip? If not, that'd be good.
  • Not measured this yet.
  • Haven't launched my email list yet.
It's hard to say because I use DRIP a lot more so I guess I'm more used to that. Drip's ecommerce linking is great though and the editor is good too. Only issue with DRIP is you can't see a heat map of clicks - which is quite an essential feature. Even MailChimp has that!

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Not as user-friendly as DRIP and emails keep going to people's SPAM folder. I tried to sort this out with a rep but have been too busy to finish doing this. Could be something I'm doing as I can fix it when using DRIP. I'll look into it again. Cheers.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Ability to test dynamic content
5
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated