Upgrade for more features as your business grows.
September 10, 2021

Upgrade for more features as your business grows.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to schedule email newsletters and build automated sales funnels for new leads and customers. ActiveCampaign makes it possible to schedule email newsletters well in advance, so we don't have to show up every week for this. There are also many features to create sales funnels from a free opt-in to a paid digital product.
  • Map out sales funnels
  • Create wait lists for new offers
  • Schedule email newsletters in advance
  • Design is not always intuitive, I sometimes have to look up how to do things
  • It has so many features, I'm sure I'm not using it up to its potential
  • The design could be more visually appealing
  • ActiveCampaign has helped me nurture new leads coming into my business
  • It has helped me sell new offers to waitlists
  • It has helped me run campaigns to my existing audience to boost sales
I selected ActiveCampaign because of its features for mapping out sales funnels and keeping different lists of clients, newsletter subscribers, waitlists for new products, etc. Other software didn't have the features I was looking for, ActiveCampaign did. I like that Active Campaign grows with your business, you can start with a low monthly fee and upgrade as you need more features.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

No

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you just want to schedule email newsletters, I would go with simpler software. Also when you need visually appealing email software, ActiveCampaign is not the one. If you want to map out sales funnels and keep track of leads coming into your business, ActiveCampaign will be perfect.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
2
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
2
Automated sales alerts and tasks
Not Rated
Social sharing and campaigns
8
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
8
Customizability
2
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated