The best tool for customer journey automation
September 10, 2021

The best tool for customer journey automation

Fábio Nunes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I've been fully satisfied with ActiveCampaign and I recommend it to anybody, particularly those who want to implement CRM without external consultants.
ActiveCampaign has a great support and development team, able to assist you effectively, also in your language (Portuguese for us).
We also implement sales funnels for our clients and ActiveCampaign is the perfect all-in-one tool.
  • Email Marketing
  • Marketing automation
  • Client Relations Management Tool
  • Contact Segmentation
  • It feels a bit overwhelming for non-tech people
  • Custom reports could be available on lower plans, even if limited versions
  • Not a popular opinion but one of our customers was able to let go of an employee because ActiveCampaign made his job redundant
  • 100% growth of my own list
  • Automated newsletters based on RSS feeds

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is the perfect tool when you're looking for a marketing automation platform. If you only need email marketing, there are better and cheaper alternatives, but once you start to automate customer journeys, using deals with your sales team and automation most of the repetitive tasks and interactions... They're not better than ActiveCampaign!

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
6
Custom reports
9
API
6
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated