A great deal for the price
September 10, 2021

A great deal for the price

Alexis Yañez Perez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage different automation marketing flows with our clients, mainly we use it to design landing pages with contact forms so the leads leave their data in exchange for an ebook or access to a webinar. Later we send email campaigns according to the different segments that we establish.
  • Great automation tools
  • Good website design tools
  • Great email marketing tools
  • Better responsive website design
  • More advance segmentation tools
  • WhatsApp integration
  • Easier Lead Nurturing
  • Better performance on lead generation
  • Good performance on email
You have a better personalization tool with ActiveCampaign and also it has a better performance on analytics and custom reports. We choose ActiveCampaign over the rest because it better satisfies our needs as a marketing agency, and also it has a better performance with our clients. A great choice.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great tool for companies that need constant lead generation and lead nurturing activities.
Also, it is very good as an email marketing tool for big email marketing campaigns that require segmentation and automation to perform better.
It is also good for lead conversion in certain cases.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
8
Custom reports
8
API
5
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
8