At the cost, ActiveCampaign simply cannot be beat!
Updated October 24, 2023

At the cost, ActiveCampaign simply cannot be beat!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is a great product. Although it started as an email marketing software it now does that as well as offers a full CRM suite. From deals pipelines to accounts and more. ActiveCampaign allows businesses to automate their email marketing and large swaths of their sales process all at a fraction of the price of other comparable CRM products. I often tell people it is the budget version of Hubspot. And while Hubspot surely offers features ActiveCampaign doesn't, ActiveCampaign offers what virtually any SMB could need at a reasonable price.
  • Email Automation.
  • Goals within Email Automation - Goal Reporting.
  • Customizable use cases.
  • Social media integration.
  • At times the platform can be a bit laggy.
  • Email formatting could use an upgrade (ie. sometimes it defaults back to Ariel 12 when you're editing email copy when you've already changed the font meaning you have to change the font again).
  • Saves businesses hours of time a week.
  • Automation to collect payment for coaching services.
  • Ability to automate repetitive tasks allowing users to spend more time focusing on growing their business.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for any SMB. At an enterprise level, something like Hubspot is probably more well suited as they offer more digital marketing integration across multiple platforms (ie. better social tracking, ability to track specific campaigns across multiple services). However, overall, ActiveCampaign is a great product.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
5
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
5
Social profile integration
4
Dashboards
6
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated