Active Campaign for more than just your campaign
April 19, 2023

Active Campaign for more than just your campaign

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We needed a CRM and email marketing tool with webpage and automation so Active Campaign was the best solution we found. It is price friendly, the customer service is great and it addresses all of our needs as a small organization to get our message out there.
  • Landing Pages - easy to use and set up
  • CRM - great for keeping track of customers
  • Marketing - great for emails
  • There is limitation with landing pages and custom URLs - www. does not work in front of them
  • Some things could be more user friendly
  • When making automations - not all lists or groups or emails always generate
  • Landing pages has generated more leads
  • More organized as a team with lists and contacts
  • More engagement with emails
Active campaign was chosen for our team due to its ability to give us the landing pages and automations at a base level price without having to get add ons or make our subscription price out of this world. Also, the customer service was better and the discount on our yearly bill was great.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It has been a great experience, it is great they have a nonprofit discount and allow us to use all the great features. It has provided us with great returns on email opens, automations with landing pages and more. Would recommend over and over compared to other big name CRM tools out there.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated