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User friendly and good for automating marketing campaigns
November 03, 2023

User friendly and good for automating marketing campaigns

Paola Bisicchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for my email communication with potential clients, and to create marketing funnels in an automated way. I write marketing campaigns and send them to my list of clients, as well as evergreen funnels for new potential clients. I integrate it with Thrivetheme, which I use for my website and for my online courses.
  • User friendly
  • Good for automation
  • Good for integrating with other software
  • I wish it was cheaper
  • I wish it would come with a sliding scale price for the number of contacts, at the moment it does, but the difference between one rate and the next is high
  • I wish there were more tutorials
  • It has allowed me to build an evergreen funnel
  • It has allowed me to acquire more contacts
  • It has allowed me to integrate it with other software
I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I think ActiveCampaign is good even for a beginner or a sole trader. I managed to understand it and integrate it with my funnels and marketing strategy by myself, and I am not a professional software person. When it comes to using it for simple automations, it is good. I feel that when it comes to more difficult uses like for sales or for analysing statistics, I would not be able to understand how to do it by myself.

ActiveCampaign Feature Ratings

7.7
WYSIWYG email editor
9
Dynamic content
6
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
7.3
Lead nurturing automation
8
Lead scoring and grading
6
Data quality management
Not Rated
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
7.0
Social sharing and campaigns
Not Rated
Social profile integration
7
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
8.0
API
8
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
8