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In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
Updated February 21, 2024

In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear

Tim Washington | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I run a small business and started using ActiveCampaign to automate email generation to potential leads. We generate a lot of organic traffic due to high quality content and are able to collect a good list of subscribers but have limited man power to reach out to people directly and benefit from email workflows.
  • Searchable table of contacts
  • Email campaign templates
  • Decent email workflows
  • In my opinion, Terrible UX for accessing contacts, no navigation buttons, users have to click the back button and then click on the next contact.
  • In my experience, VERY SLOW - the system is very slow to load data which frustrates the UX and makes it frustrating to access contact data quickly
  • In my opinion, Fragile design - it is very easy to break automations, but ActiveCampaign insists on this design (more to say later)
ActiveCampaign has some features which put it above some CRM tools (like Insightly, ActiveCampaign for 6 months). I think the basic setup is easy to do, but a lot of work needs to be invested in automations. They offer landing pages for my website to access locked content and it works well with Zapier. In my opinion, for these reasons, ActiveCampaign does ok. I can no longer recommend ActiveCampaign because of the, in my opinion, fragile design of the system which caused my company to lose $10,000's in potential revenue due to a weak design of their automations. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. In my experience, by simply making a slight change of wording to a form option and capitalizing a word in the form, the entire automation broke, which we did not realize for 6+ months. Companies had been requesting information from us and we were never notified because of the broken automation. In my opinion, this alone should cause companies to steer clear of ActiveCampaign. We are now planning to switch off the platform to something more robust.