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It is a great tool for tracking main KPIs, it misses some data with regards to performance but it is powerful managing large data sets.
November 30, 2021

It is a great tool for tracking main KPIs, it misses some data with regards to performance but it is powerful managing large data sets.

Christian Calvo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Analyzing customer issues, checking conversion between main KPIs, investing conversion drops, creating reports to monitor the behavior of new functionalities or after major releases. I may go and compare metrics on different platforms, different browsers, or by the source of traffic. It is useful checking the customer error trends and the journey of customers dropping off.
  • Workspace
  • Fallouts
  • Dashboard building
  • Segmenting
  • Combine custom traffic and conversion traffic variables.
  • Time to load reports.
  • Delays in scheduled reports.
  • Pricing compared to new products in the market.
  • Great to monitor behavior.
  • Helps identify friction points.
  • It is kind of expensive.
I am not involved in reaching support directly, I can't comment on that.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

It is user-friendly, but the workspace still has not achieved the level of flexibility that Ad Hoc used to have. Real-time is limited and broken down by some features is still difficult for try and error and it takes longer to refresh.
Adobe Analytics is good for tracking business KPIs, identifying main friction points, and drilling down to find out possible pain points. It is less appropriate to investigate single customer issues. It is difficult to compare more than 5 specific values on a trend especially with comparison to history options. The real-time data is limited. It offers nice options to schedule reports, but there are delays from time to time.