If it's Abode you know it'll be useful!
June 20, 2019

If it's Abode you know it'll be useful!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center

Overall Satisfaction with Adobe Campaign

Adobe Campaign helps up track our customer experience and makes email marketing easy to send out. The interface is modern and easy to navigate by even the least computer-savvy staff members! Given that digital marketing is on the rise, it's an excellent tool for any business wanting to expand their client base and for those who pride\ie themselves on customer service.

Pros

  • Collation of tools in one place.
  • Marketing.
  • Customer service expertise.

Cons

  • Expensive.
  • Lack of customization.
Adobe Campaign is excellent for businesses that have access to client emails and details. It may not be as relevant for businesses who do not routinely take down those details or do not have services that include web inquiries or customer service.

Adobe Campaign Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Lead Management ()
Not Rated
10.0
Calendaring
10
Social Media Marketing ()
Not Rated
9.7
Dashboards
10
Standard reports
10
Custom reports
9
9.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated

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