A practitioner review of Marketo
May 31, 2022
A practitioner review of Marketo
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
- Dynamic Chat
Overall Satisfaction with Adobe Marketo Engage
I implement lead management programs, demand gen and lead gen campaigns. I work as an admin within my company and also implement and consult on best working practices for other companies.
- I think the structure and overall usability of smart campaign are very good
- I am a big fan of the new experience look, feel and layout
- I am a fan of the structure for forms. Having used Pardot and MC these are a good and welcome relief.
- Having a functionality for forms that is similar to a snippet with regards to the approval process would be a massive help.
- Increasing the number of custom program member fields would be great.
- Fixing the "saving" bug when working within smart lists
- Potentially some form of drag and drop or canvas area for when creating engagement programs. This could be very helpful especially when the nurture is quite complex.
- Product Launches
- Customer Service
- Lead Management
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes