Marketo - The Best in Class MAP.
July 07, 2022
Marketo - The Best in Class MAP.
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We use Marketo as our MAP integrated into all our paid platforms, webinar platforms, and CRM (Salesforce). I recently migrated it from Pardot, and with all the best practices used during the setup, Marketo has already helped us achieve a 5.5M revenue. The API endpoints that we use have resulted in a more streamlined process with great results. There was no lead lifecycle or scoring previously, which led to a blind side of the marketing efforts, and now with Marketo, we measure every detail of it.
- Lead Lifecycle - Helps us to identify prospects in different stages of their buyer journey and report on it.
- Lead Scoring - Helps us to qualify leads according to their behavior and demographics.
- API - With a powerful API environment, we create the best-in-class integration with all the platforms, including our own database.
- UI / UX - Has some bugs and is a bit slow as well.
- Support - The quality of the support has degraded over time, so we will be looking forward to having some good resources to help us solve our issues.
- API - Giving more flexibility to the areas that we cannot use API to extract in bulk.
- Product Launches
- Lead Management
- Prospecting / New Business
- Other
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes