Marketo Engage - most popular and widely used but complex MAP out there
August 10, 2022
Marketo Engage - most popular and widely used but complex MAP out there
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Use for multiple clients to send emails, host landing pages, manage database, implement customer relationship management sync, establish third party integrations. Database management, troubleshooting. Tracking of promotional efforts for return on investment attribution. Use for multiple business problems including need to increase revenue and pipeline, increase user engagement, improve sales enablement.
- Third party integrations - many native integrations.
- Security - plenty of transparency and documentation.
- Support - great support staff able to answer questions.
- Email templates - not great out of the box email templates.
- Landing page templates - same thing, they're not great and not mobile friendly.
- Seed lists - make it easy to send people copies of deployed emails.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get support contacts, lead management - can be used for internal alerts.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes