Abode Marketo Engage Review
March 23, 2023

Abode Marketo Engage Review

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage for our customers. They usually have it for a few years and lost their administrator so we come in. In my opinion, the platform is very complicated and cannot be used without proper training. Adobe Marketo Engage do give you the ability to create almost any flow but I believe it takes months to get it to a working phase. Once it is up and running we train someone on their team but in my opinion it never enough since Adobe Marketo Engage does not have a good customer support to help them with on going problems.
  • Scoring
  • Flows
  • lists
  • Email templates
  • Landing pages templates
  • Reports
  • lead assignments
  • Attribution
  • Upsell
  • Cross-Sell
  • Lead Management
Once you create an email template, I believe you will have to get a developer specific for Abode Marketo Engage templates since the free templates are not something you can trust. In my opinion, they break all the time and are not ready for all platforms) you'll be able to communicate with your customers and prospects via emails. You will be able to segment your data and send many segmented emails in short time. If you know how to use Velocity your life will be even easier.
In my opinion, HubSpot is much easier and intuitive then Adobe Marketo Engage. Pardot is worse then Adobe Marketo Engage.

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

If you don't have an employee that is an admin you won't be able to use it to the fullness. You will also need extra platforms for templates (emails and LPs). If you do have an admin you'll be able to use it and be able to maintain the system. Even an admin will have to use the support from other users out there especially the community that can help but do not expect help from Adobe Marketo Engage support team, it is very slow process and cannot help you with the day to day tasks.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
1
Dynamic content
5
Ability to test dynamic content
6
Landing pages
1
A/B testing
4
Mobile optimization
1
Email deliverability reporting
1
List management
6
Triggered drip sequences
3
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
4
Automated sales alerts and tasks
6
Calendaring
1
Event/webinar marketing
1
Social sharing and campaigns
1
Dashboards
1
Standard reports
1
Custom reports
1
API
6
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated