Quite simply the best!
March 22, 2023
Quite simply the best!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Marketo was our MAP at my previous org. It was chosen to replace a MAP more suited to smaller orgs and we wanted to use an Enterprise level platform. All of our marketing activities were run through Marketo eg. Email, events, social etc.
Marketo is simply the best platform on the market for marketing automation, particularly if you use SFDC too. Don’t be fooled by the old fashioned interface. It can do almost everything.
Marketo is simply the best platform on the market for marketing automation, particularly if you use SFDC too. Don’t be fooled by the old fashioned interface. It can do almost everything.
- Lead management
- Segmentations
- SFDC sync
- Organisation at scale
- Analytics. Reporting is the one area that Marketo needs to be stronger in
- Interface. It’s always a hard sell internally due to looking like something from the 90s.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Increase revenue from marketing for both new business and cross/up sell.
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes