Item: Adobe Marketo Engage
Rating: 9
Author: Quintin Ricci MBA

Use Cases and Deployment Scope

We utilize Adobe Marketo Engage as our full marketing automation platform, we utilize it in the following activities:

Direct emails
Live event registration page and promotion
Webinar registration and promotion
Smart list creation
Syncing marketing qualified leads to Salesforce

And more that I am not involved in.

Pros and Cons

Providing highly customizable workflows for leads
Easy to use email A/B testing
Customizable tokens to use in one or many campaigns

User interface could be updated
Email and landing page customizability
Identifying commonly used fields to build smart lists

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Prospecting / New Business

Marketo allows us to easily filter to identify prospects or customers and segment those groups to ensure we are able to reach the right person with our message.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

I have found Marketo Engage is best for one to many communications to large lists. If you do not have established marketing practices and a large list size, it may not be the right fit for you. If you do have a large list size and ample marketing team, it is an excellent way to reach those folks in an impactful (and measurable) way.

Marketo Engage Review - B2B - Software Firm

Overall Satisfaction with Adobe Marketo Engage