Item: Adobe Marketo Engage
Rating: 8
Author: Kayla Nixon

Use Cases and Deployment Scope

As a Adobe Marketo Engage Admin, I work with campaign mangers to deploy marketing campaigns, send MQLs to SFDC, reporting, and daily operational tasks and projects.

Pros and Cons

Useful for many use cases
Updated constantly
A lot of functionality and integrations

Bot filtering
email templates could be more dynamic

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

it is very possible to accomplish all the goals we are trying to achieve such as lead scoring in order to properly qualify MQLs to be passed to SFDC. We have good segmentation to be able to target all different types of audiences for example New business vs prospects for campaigns, Upsell for current clients etc.

Alternatives Considered

Adobe Marketo Engage is my first product used.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is a very manual tool which allows for extremely detailed customization but in my opinion, also creates a large space for error. I think reporting could be a little better in terms of data integrality with bot filtering. I do like how creative one can be with smart lists in order to get the exact criteria wanted. I think for Dynamic chat I wish the audience criteria enabled more along with reusable blocks for dialogues.

Adobe Marketo Engage for a Beginner

Modules Used

Overall Satisfaction with Adobe Marketo Engage