Item: Adobe Marketo Engage
Rating: 9
Author: Hettie Medhurst

Use Cases and Deployment Scope

Adobe Marketo Engage manages marketing programs efficiently. Adobe Marketo Engage focuses on email marketing. It stands out since it supplies a straghtforward means to monitor the introduction of new goods, locate prospetive consumers, and reach them. However, integrating an CRM improves productivity and guarantees perfect client information administration.

Pros and Cons

It doesn't need any extra third-party platforms to handle basic lead routing automation.
You have complete control over the details of your campaign.
The software's layout exudes simplicity.

Sometimes it lags.
More complicated setup and disorganization of lists.

Return on Investment

More potential leads.
Better campaign management.

Using Marketo to Support Sales Goals

Customer Service
Lead Management
Prospecting / New Business

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Other Software Used

Microsoft Azure, Kaspersky EDR Optimum

Likelihood to Recommend

It is suitable for complex features like as opt-in, data management, lead scoring, and lead lifecycle setup. It takes an excessive amount of time to process lists, smart campaigns, or segments. Also for more spontaneous email campaigns, I rely on Adobe Marketo Engage, which is great for organization. Once we started using Marketo for our marketing automation, we noticed an increase in the number of potential leads.

Improve your lead management with Adobe Marketo Engage

Modules Used

Overall Satisfaction with Adobe Marketo Engage