AdRoll - The Leading Retargeting Platform
Updated November 18, 2019
AdRoll - The Leading Retargeting Platform
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdRoll
As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
- Much easier to set up dynamic retargeting than AdWords
- Customer service is fairly responsive and is standard with all accounts
- New reporting features are an upgrade and no longer require use of excessive filters
- The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
- For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
- There is not a lot of control over the bidding and the actual fees are a little unclear.
- Other than Black Friday/Cyber Monday, the ROI has been fairly light but is expected with any Display campaign, it is comparable to any other of the alternatives we've used.
- It was never our primary focus with the campaign, but we've seen little return in the form of RFQ submissions on the B2C, industrial-focused ads.
- Since there isn't as much in terms of optimization or bidding, I'm not sure if we're getting the max return out of the platform yet.
While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.