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Influitive - No other advocate platform like it!
June 20, 2017

Influitive - No other advocate platform like it!

Natasha Ulanowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdvocateHub

It is being used across the organization in different departments (sales, marketing, training, references, etc.) As a B2B company, it helps us identify members who can advocate and vouch for our company, uncover new references, and stay ahead of our competitors. It also helps us address any problems we have with feedback, as it acts as a focus group that we can get instant feedback on whether it be products, a process, or how we are doing as a company.
  • Identifying new references
  • Social amplification
  • Instant feedback from customers who are passionate about your brand
  • Reporting - inconsistency on how they measure engagement
  • The option to have various languages
  • Integration with other CRM platforms that are not Salesforce
  • Positive: Uncovering new references increased (a ROI for our reference manager)
  • Positive: social amplification (ROI for communications, field marketing)
  • Positive: testimonials, quotes, etc. that can be used in articles, presentations, etc.
  • VoiceStorm
VoiceStorm is tool that we use for employee advocacy so that employees can share our content we have easily via social media. Employees can be an advocate for our brand. However, AdvocateHub is far better in the features that it has and we chose AdvocateHub instead because it not only has social media factors for activities you create, members can share your content on social media, but they can do so many other things. You create your hub based on your objectives and goals, not just social.
It is well suited for: uncovering references, getting testimonials, quotes, social amplification, instant feedback, promotion of events, engaging with customers at a managerial level or below.
It might be less appropriate for executives. Although a main goal of our platform was to engage with and find executives to be references, the platform is more of a fun tool for customers at a managerial or lower position. It is more difficult to get executives engaged and in these ways, customers using the platform need to be mindful of how to engage with them as it might not be so easy.