Item: Agorapulse
Rating: 10
Author: Dustin W. Stout

Use Cases and Deployment Scope

AgoraPulse is being used by all members of our marketing team to create, schedule, and plan social media content. We're also using it to respond to comments and gather analytics about how our content is performing.

The business problems AgoraPulse solves are:
- planning, collaborating, and scheduling social content
- monitoring brand mentions
- responding to brand mentions
- reporting social content performance

Pros and Cons

The user interface is gorgeous. Since we spend a lot of time in the interface, I'm particularly sensitive to this (I'm also a designer, so there's that...).
The calendar view is very helpful in seeing where our content is scheduled, and helps us to find any gaps.
The social listening is exceptional in that it can find brand mentions that weren't even tagged properly, allowing us to reach out and build the relationship with those users who may not have even known to tag us.

The chrome extension (and even in the web app) is a bit slow to load. I would definitely love to see it load up faster.
I have to sign back into the account way too often and it's a little annoying. Almost daily.
There is a bug that disables the keyboard shortcuts when switching social profiles.
No pinterest support yet... so I have to pay for an entirely separate tool for that one network.

Users and Roles

3 - There are only three members on the marketing team, and every one of them uses Agorapulse on a daily basis. They create and plan social content across 20 different social media profiles, analyze the performance of all said social profiles, and respond to all social comments and mentions from within the Agorapulse web app.

Return on Investment

It has made our social media marketing efforts more streamlined (cutting down time and cost).
It has allowed us to better track our performance metrics, allowing us to create more effective content.

Alternatives Considered

CoSchedule, Buffer, Hootsuite Free, Hootsuite Pro, Sprout Social and Post Planner

I've used a wide range of tools similar to AgoraPulse:

1. Hootsuite

2. Buffer (long-time user)

3. Sprout Social

4. Post Planner

5. CoSchedule

6. Postific

7. Friends+Me

Likelihood to Recommend

For the business or brand that wants to do social content planning, scheduling, listening, responding, and reporting all in one place, Agorapulse is the best of the best.

If you're not focusing on more than a few social profiles and you don't necessarily need the listening and reporting, there are other tools out there that are going to cost you less.

Best Combination of Social Media Publishing, Listening, and Reporting

Overall Satisfaction with AgoraPulse