Item: Asana
Rating: 10
Author: Veronika Baranovska

Use Cases and Deployment Scope

Asana is used almost across our whole organisation, except the development team who are using JIRA instead. For marketing, sales, customer success, sales and management, Asana is a brilliant tool that helps us improve:

Project management and delivery
Productivity and teamwork
Clarity and cross-team communication

There are a few aspects that make Asana stand out among other project management tools that we've used in the past. The most important to us is transparency and usability.

Most of our teams organise their work based on Sprints or Kanban, and Asana allows us to not only to plan our work but make it visible throughout the whole company. This not only improves communication between teams (when those requests come in) but also helps us record all of our work, track results and eventually, celebrate our wins.
If you've logged into Asana at least once, you will know what I mean about good usability. The app is such a pleasure to use! The colours of the UI and where all features are places help you feel even more satisfied when work is done.

Pros and Cons

Broad functionality to suit teams of different sizes and styles of project management
Pleasant user experience
Easy to use and learn

Better workflows and structure for developers
Work in offline mode (new feature but could save a few minutes when my Internet connection cuts off)
Can be slow to load on big projects ( very rarely )

Return on Investment

Better quality content as we have thorough checklist to make sure nothing is missed
Better clarity and communication across departments
Time saved every week on "work about work" that we can use to be productive

Usability

I use multiple project management tools and Asana is by far my favourite. As mentioned before, Asana is not only brilliant in its plethora of features that allow you to use it the way YOU want it. It's also pleasant to use with its quirky illustrations, white space and sweet messages. Plus, the brand's mission is something I can relate to.

Support Rating

Have never needed to get in touch with the support on Asana and I think that's more than most SaaS companies can say. I'm sure they get enquiries from enterprise clients but for a small-to-medium business like us, it's perfect and no additional support has been needed.

Asana also has a brilliant user forum and blogs explaining everything you might have a question on.

Alternatives Considered

Trello and Basecamp

I liked Trello for a long time and it's a tool I don't mind using today, but when I found out you could create subtasks and add deadlines to them, and then create subtasks for those... Well, I was immediately sold!

The ability to break down huge projects was transforming to my work! Suddenly, we could link a single piece of content to a broader marketing goal or business objective, and it was all there for people to see! :)

Other Software Used

Trello, Basecamp

Likelihood to Recommend

All types of marketing projects suit Asana very well. From running campaigns that have multiple aspects to managing a content calendar and creating content pieces, marketers tend to love Asana for the ability to visually represent their work and plan it in advance.

I know our customer success team also likes to use it for different types of processes, playbooks and handovers for clients as the template feature helps streamline any kind of repetitive work.

Bring some Asana into your working day with this gem of a project management tool! 💎

Overall Satisfaction with Asana