Bitly: The Perfect Free Link Shortener for Social Media
Mark Anderson | TrustRadius Reviewer
January 24, 2020

Bitly: The Perfect Free Link Shortener for Social Media

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bitly

I use Bitly mainly for social media posts. It really helps with keeping the links smaller and pretty-ing up your posts. It's great to not have to look at that long URL that clogs up your character spacing. It assists with leading people to our site while concealing all of the letters and numbers in more complex URLs.
  • Creates a clean small link for oversized URLs.
  • It's very, very easy to transmute your link.
  • I can't believe some of the clicks tracked sometimes; it seems lower than expected.
  • More tracking analytics would be nice in the free version.
  • Creates clean looking social posts.
  • Categorizes links and tracks clicks.
I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would recommend Hootsuite as a great alternative.
I'm only providing a 5 because I really never needed any assistance from support. I guess you could say that's a plus!

Do you think Bitly delivers good value for the price?

Yes

Are you happy with Bitly's feature set?

Yes

Did Bitly live up to sales and marketing promises?

Yes

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

Yes

I always suggest people try 2-3 different platforms when searching for marketing tools, but if you need something free to simply shorten your links to make your social posts cleaner, Bitly is an excellent tool. If you happen to use Hootsuite or Google link shortener, this functions basically the same way, but faster.