In my view the best integrated CDP/Marketing automation for SMEs.
August 27, 2021

In my view the best integrated CDP/Marketing automation for SMEs.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement

It's being used by Marketing to coordinate the broader management of the customer lifecycle. That includes omnichannel re-targeting of inbound traffic, customer re-engagement, service recovery, abandonment, etc. We also use it to collate customer insights - NPS, perceived product benefits, and reasons for inactivity.


  • Completely flexible from a data perspective.
  • Analytical tools are excellent.
  • Allows you to create completely customized customer attributes, metrics, etc. based on formulas and different input parameters.


  • Landing page functionality would be helpful - though there are workarounds for this
  • More flexibility/customization for surveys
  • Increased revenue
  • Increased retention
  • Lower CPA
Bloomreach Engagement does everything - and very well. All the others were deficient in one or more areas...
Very easy to use in my view.
Haven't needed support yet.
Taken a couple of months - mostly due to delays on our end.

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It's the best tool for any company willing to invest in customer engagement - and with the right resource pool to make the best of everything the tool has to offer. Think creatively! Budget-wise it's not a small investment for an SME company - but is a lot more accessible than some of the bigger enterprise-focused providers that, in my view, offer inferior products.


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