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Brandwatch Listening Review
Updated September 10, 2019

Brandwatch Listening Review

Kelcey Zacarese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro,Enterprise/Q,Enterprise/M

Overall Satisfaction with Brandwatch

Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.
  • Social listening
  • Sentiment Analysis
  • Trend Spotting
  • Sentiment Analysis could be more accurate
  • Easier Interface to use
  • More explanation on when boolean terms are not applicable
  • Helped create more insightful reports
  • Automated reports from created dashboards
  • Having multiple queries and dashboards organized and editable
1 - I am the only one on my team who uses BW because I am the data analyst on my team.
Brandwatch is the strongest tool for social listening I believe.
Brandwatch is great for any social listening reports or requests since they have a few options when you can create a query - either an automated query or you can manually do a boolean search. They pull results from blogs, news sites, forums, and all main social media platforms that are not affected as strongly by the API (i.e., Twitter).