Item: Bronto Marketing Platform (discontinued)
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

[It's being used] For outbound marketing efforts in the digital marketing department. It helps us to build loyalty and engagement with our consumers via segmented marketing initiatives.

Pros and Cons

Analytics
Consumer segmented emails
A/B testing
Scheduling emails

Do not have any examples at the moment

Return on Investment

We have seen double digit lifts in acquisition and engagement.
We have seen single-digit lifts in email revenue conversion.

Alternatives Considered

ContactWorld for Salesforce and Marketo

They stack up relatively the same. We selected Bronto based on cost and service.

Other Software Used

Hootsuite Pro, Bazaarvoice Conversations

Likelihood to Recommend

The platform is well suited for managing email lists, A/B testing emails, email approval workflows and scheduling emails. I can not think of a scenario where it is less appropriate.

Scrappy Marketer Doing Scrappy Things

Overall Satisfaction with Bronto Marketing Platform