Item: Canva
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Canva is used almost every day to create email campaigns, social media posts, online ads, and to keep our branding formats listed for the entire team. Canva is used by the entire Design Team and Marketing Team. The business problem it addresses is keeping our digital materials standardized, and a way to quickly and easily design any marketing material and keep track of them. Canva provides so many templates and designs to help guide the creative process of creating our own materials, and we mostly use Canva as a starting point for our creatives and love having the ability to customize.

Pros and Cons

Easily create and customize any marketing campaign
Access to tons of fonts, images, and resources to guide your creativity.
Project history and brand asset tracking so your team stays up to date and can reference previously used designs.
Ability to create your own custom templates to use over and over.
They offer a design school/easy training so you can create better creatives.

Selecting multiple objects at once to move or copy tend to cause glitches and are difficult to process altogether.
There is no collaborative way to work with other members of your team on one project. It would be nice to see comments and edits from other members in an effort to design together.
Some icons, images and templates can be overpriced.

Return on Investment

Reducing the need to hire an in house graphic designer.
Ability to create more social media posts easily and keep our account fresh.
More marketing materials to present.

Alternatives Considered

Adobe Photoshop

Canva would be an entry-level tool compared to photoshop. For those that don't have endless hours to learn photoshop, Canva cuts out all of the difficulty. It's a drag and drop editor as opposed to full creation tool where you have to know at least the basics to use photoshop. We selected Canva because it's an online tool accessible anytime, anywhere and low subscription cost compared to more advanced tools. Anyone on our team can create something in Canva quickly, as opposed to limited team members who have a graphic design skill.

Other Software Used

Adobe Illustrator CC, Mailchimp, Adobe Photoshop

Likelihood to Recommend

Canva is perfect for the solo-preneur or graphic design beginner. There are so many designs, images and guides to help you get started and it really takes little customization to make a design your own or spark that creativity. Canva is perfect for designing email marketing and you could spend a few hours creating multiple sales emails and templates so all you have to do is send them when the time comes. Canva can also be used to help aid in website design. If you need icons, graphics, or pages designed, you can customize it in Canva and paste the entire graphic on the site so you don't have to use very much coding on your site. Canva is perfect for those 5-minute posts you need to throw together for keeping your business relevant on social media.

Products Replaced

Key Differentiators

Price
Product Features
Product Usability

Ease of use

Evaluation Lessons Learned

I wouldn't change anything.

Perfect creative tool for solo-preneuers!

Overall Satisfaction with Canva