Cision: Nothing else tops it

With the ever growing and changing selection of media contacts, this was the best tool I found (balancing price, tools, and ease of use) for my team. First and foremost, they regularly (As soon as a change happened for a contact and they knew about it) updated their database. If that contact was already in a list of yours, it would update there as well! It allowed me to create very targeted lists of folks who would be interested in what I was pitching. It wasn't something you can just pick up when you need it. That's what we did and we didn't get the full benefit. If you are consistently using it, pulling from it, creating your outreach opportunities, then you will stay abreast and able to start your campaigns sooner.