Overall Satisfaction with Cision PR Software
With the ever growing and changing selection of media contacts, this was the best tool I found (balancing price, tools, and ease of use) for my team. First and foremost, they regularly (As soon as a change happened for a contact and they knew about it) updated their database. If that contact was already in a list of yours, it would update there as well! It allowed me to create very targeted lists of folks who would be interested in what I was pitching. It wasn't something you can just pick up when you need it. That's what we did and we didn't get the full benefit. If you are consistently using it, pulling from it, creating your outreach opportunities, then you will stay abreast and able to start your campaigns sooner.
- Quicker relationship development
- More niche coverage
User Friendly, larger database, support help, and ease of set up were my biggest reasons. They were more willing to work with to set it up in my opinion. I was working with a tight budget and they made it very easy to find the package that would work for me.
For all of the reasons I had mentioned before, I haven't found a product that surpasses what they offer. I will maintain renewing with them for a few years and then reexamine the market to see if any new competitors arise. Until then, I have no reason to leave them for someone else.
It is the most forward thinking service I was able to find. Vocus offered similar services, but it felt designed for the publicity of yesterday and today. Cision took into account yesterday, today, and 3 years from now and that is something not offered by many. Yes you have campaigns now, but you will have a plethora coming down the pipeline. Cision knows that and helps you plan for those too.